In appreciation of many who helped me establish a second career as an educator, I am making available as free downloads, teaching resources from my archived files of classroom presentations and assignments that I developed over 10 years at the University of Oregon, where I became senior instructor of public relations. These items are provided for classroom, not commercial use. Feel free to edit them and replace my credit line with your own and duplicate them electronically or in hard copy for your students. From the menu above, select FREE PR TEACHING RESOURCES.
You will find a treasure chest of gems for teaching PR writing, plans, campaigns and for developing careers in public relations. For example, from the AP stylebook I selected about 200 entries that I feel are essential for practitioners to know. You will find an assignment sheet and 10 quizzes, each with 26 style entries and answer keys. You will find templates for PR writing that enable students to concentrate on content more than form.
In addition to the free downloadable resources, you will find various opportunities to review elements of the 2nd edition of my textbook, Writing Winning Proposals PR Cases, that was published in 2009. In my text, I take the bold step of offering rules for writing the 10 components of a PR plan or proposal, and offer real cases for practicing their use. The text can be used for teaching writing, plans and campaigns.
I retired in 2010 after teaching PR at Oregon for 10 years and practicing PR for another 30 years prior to joining the faculty. I will keep adding resources to this site and hope that college and university instructors will find them time-saving and useful.
My best wishes to all educators and students in public relations.
—Tom
