Welcome. The purpose of my site is to introduce you to my book, Writing Winning Proposals PR Cases. No other textbook that I have found takes the bold step of offering rules for writing the 10 components of a PR plan or proposal, and real cases for practicing their use.
I retired in 2010 after teaching PR at the University of Oregon for 10 years and practicing PR for another 30 years prior to joining the faculty.
In addition to my book, which is a product of classroom teaching, I am providing for your use some free, downloadable teaching aids that I developed for PR writing, planning and developing campaigns. Replace my credit line and photo with your own and enjoy their use.
For example, from the AP stylebook I selected about 200 entries that I feel are essential for practitioners to know. You will find an assignment sheet and 10 quizzes, each with 26 style entries and answer keys.
You will find templates for PR writing that enable students to concentrate on content more than form, and job interview practice questions.
I will keep adding resources and hope that college and university instructors will find them time-saving and useful. To obtain these resources, at no cost, select PR Teaching Aids from the menu above.
In the interest of raising the bar in PR with my text, I offer this challenge. Consider how marketable a PR plan written by the rules would be when coupled with a pay-for-performance billing structure!
There are no text or photo copyright violations on my site.
