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Public Relations Playbook:   Table of Contents

REVIEWS
FOREWORD
INTRODUCTION

Part I. The Public Relations Profession
 1. Is public relations a good career choice?
 2. The profession has challenges
 3. Historic practices impede the profession's growth
 4. Its market value depends on how public relations is defined
 5. What is jargon doing to the profession?
 6. What's it like to 'sell' public relations?
 7. What's your preference: practicing PR or teaching PR?
 8. Success in the profession requires a strategy

Part II. Getting started in the public relations profession
 9. Are you up to the challenge as an entry professional?
 10. Advice to PR job candidates during the pandemic and beyond
 11. Safety and self-care Strategies
 12. Get more out of PR classes
 13. Get what you want from internships
 14. Get superlative recommendation letters
 15. Internships, entry jobs and the matter of pay
 16. Your portfolio presentation is due!
 17. Add leadership, rather than memberships, to your resume
 18. Shape your character by design
 19. Answer the tough job interview questions
 20. How to interview a prospective employer
 21. Why did you bring an AP stylebook to this interview?
 22. Influence prospective employers to hire you
 23. Shud job inerviews inclood spelling tests?
 24. Post your online image with purpose
 25. Professional decorum: what does that mean?
 26. Prepare for a surprise federal search and seizure of your files
 27. Obstructing justice. Who? Me!
 28. Think now about teaching public relations later

Part III. Professor Candello Interviews
 29. An introduction to issue management planning
 30. Mis-information and Dis-information
 31. Artificial intelligence and your future
 32. Make career moves count
 33. Become a strategic planner
 34. Evaluate with measurable results
 35. Critical look at budgets and billing
 36. Client Relations: The Lynchpin
 37. Be a media strategist
 38. Writing—a career accelerator
 39. Become a PR counselor
 40. Online community engagement

Part IV. Tactics to excel in class and at work
 41. Preparing to write a public relations plan
 42. A whimsical introduction to public relations plans
 43. Why public relations plans get rejected and a pathway forward
 44. Use CPM to present public relations plans visually
 45. Presenting PR plans in teams
 46. What to do when your grade depends on other team members
 47. Have you been manipulated by cyber trolls?
 48. What you should know about cyber warfare
 49. Build online networks to reach influencers
 50. Improve your public relations writing in 16 controllable ways
 51. Do ghostwriters and professional communicators have a responsibility as moral agents?
 52. A secret to persuasive writing
 53. Easily overcome writer's block
 54. Five tips beyond the basics of speechwriting
 55. Why facts don't change minds
 56. Ask your leader to give your organization a writing test
 57. Does your use of English grammar reflect the image of a professional?
 58. Unique tactic to expedite research
 59. 'Supreme' lesson in writing testimony
 60. Impeachment trial and editing testimony
 61. Afraid to critique advertising proposals? If so, why?
 62. Crisis Communication: A Readiness Review
 63. Avoid outrage—know the difference between risk and crisis communication
 64. Put a backbone in crisis communication plans
 65. What you need to know in writing for executives
 66. Advise executives in advance to lead with compassion
 67. Reduce stakeholder anxiety with corporate social responsibility
 68. Show executive managers how to build cultural competence
 69. Is there a seat in the boardroom for the public interest?
 70. Navigating over rocks of distrust
 71. Be a smart news source
 72. Going off the record? Don't get stung!
 73. Public relations in government
 74. Public relations in education
 75. Public relations in sport marketing
 76. Public Relations in Federal Incident Commands
 77. Creating irresistible funding opportunities
 78. Checklist for serious fund raising
 79. Think of donors as 'lost patrons'
 80. Attract and retain a whole cadre of volunteers
 81. How to select a PR firm
 82. First meeting with a client—before, during and after
 83. What clients expect from PR account execs and consultants

More Nuggets of Wisdom
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  • Home
  • WELCOME
  • Public Relations Playbook
  • Playbook Reviews
  • Playbook Table of Contents
  • Playbook Foreword
  • Playbook Message To Faculty
  • Playbook Author
  • PLAYBOOK INDEX
  • Playbook News Release
  • Writing Winning Proposals
  • Model Student Proposal
  • Idea Syllabus Writing Winning Proposals
  • PICTORIAL BIO
  • CONTACT