Public Relations Playbook: Reviews
I would like to thank Dr. Michael L. Turney, Emeritus Professor of Communication, Northern Kentucky University, for his extensive review of the new edition of my Public Relations Playbook in the Recent Reads column of his Public Relations Bookshelf.
I greatly appreciate, also, the following reviews of the earlier version of the Public Relations Playbook, then titled Public Relations Student Playbook, which was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates the best books in the world based on public mentions, recommendations, rating and sentiment.
Tiffany G. 5.0 out of 5 stars
Hands-On, Student-Friendly, Great Wisdom
Reviewed in the United States on March 22, 2020 Verified Purchase
I taught public relations with the author at the University of Oregon, and I visited his office frequently for advice and mentorship. He has an incredible record in the industry, and his classes were highly popular. It is wonderful to see his timeless tips and guidance in this playbook. His writing is accessible, and the content is outstanding. I strongly recommend this book for public relations classes and for new professionals who do not have training in PR.
Business owner 5.0 out of 5 stars
Wonderful and thorough resource!
Reviewed in the United States on July 12, 2020 Verified Purchase
Comprehensive resource for students, new PR professionals and business owners. I especially appreciated the author’s insight and direction with regard to compassion (chapter 55).
Mengyaoxu 5.0 out of 5 stars
A great book! Very practical!
Reviewed in the United States on September 1, 2020 Verified Purchase
As a practitioner, I will use it for campus recruiting interviews and team training. Highly recommend.
Cherie 5.0 out of 5 stars
Clearly written by an experienced professional
Reviewed in the United States on February 26, 2019 Verified Purchase
This is a great read for anyone truly interested in the craft of public relations. With emphasis on professional excellence, such as the importance of writing in accordance with Associated Press guidelines, and tips for writing PR plans, handling crisis communications, fundraising and more, the book provides a broad scope of the types of responsibilities a PR professional may face. If you’re a student considering a job in the PR industry or someone just getting started in the business this is a book you should keep handy as a valued resource (may I suggest next to your AP Stylebook).
Amazon Customer 5.0 out of 5 stars
Real application for pr teaching
Reviewed in the United States on February 3, 2019 Verified Purchase
Hagley combines his institutional knowledge from years in the industry and work with aspiring pr students with a commitment to stay relevant to develop an excellent textbook resource, without all the useless textbook formalities. I will integrate these concepts into my lectures.
Jane Eyre McDonald 5.0 out of 5 stars
A proven guide to excel in public telations
Reviewed in the United States on February 19, 2019 Verified Purchase
Professor Hagley has written a thoughtful and comprehensive examination of the challenging field of public relations.
RGilliland 5.0 out of 5 stars
Hagley's advice is wonderful in enforcing what I try to instill my students
Reviewed in the United States on April 1, 2018 Verified Purchase
Hagley's advice is wonderful in enforcing what I try to instill in my students. He also has added insights about things that I will now bring to the classroom. I would highly recommend this purchase for any aspiring PR practitioner or any current educator.
I greatly appreciate, also, the following reviews of the earlier version of the Public Relations Playbook, then titled Public Relations Student Playbook, which was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates the best books in the world based on public mentions, recommendations, rating and sentiment.
Tiffany G. 5.0 out of 5 stars
Hands-On, Student-Friendly, Great Wisdom
Reviewed in the United States on March 22, 2020 Verified Purchase
I taught public relations with the author at the University of Oregon, and I visited his office frequently for advice and mentorship. He has an incredible record in the industry, and his classes were highly popular. It is wonderful to see his timeless tips and guidance in this playbook. His writing is accessible, and the content is outstanding. I strongly recommend this book for public relations classes and for new professionals who do not have training in PR.
Business owner 5.0 out of 5 stars
Wonderful and thorough resource!
Reviewed in the United States on July 12, 2020 Verified Purchase
Comprehensive resource for students, new PR professionals and business owners. I especially appreciated the author’s insight and direction with regard to compassion (chapter 55).
Mengyaoxu 5.0 out of 5 stars
A great book! Very practical!
Reviewed in the United States on September 1, 2020 Verified Purchase
As a practitioner, I will use it for campus recruiting interviews and team training. Highly recommend.
Cherie 5.0 out of 5 stars
Clearly written by an experienced professional
Reviewed in the United States on February 26, 2019 Verified Purchase
This is a great read for anyone truly interested in the craft of public relations. With emphasis on professional excellence, such as the importance of writing in accordance with Associated Press guidelines, and tips for writing PR plans, handling crisis communications, fundraising and more, the book provides a broad scope of the types of responsibilities a PR professional may face. If you’re a student considering a job in the PR industry or someone just getting started in the business this is a book you should keep handy as a valued resource (may I suggest next to your AP Stylebook).
Amazon Customer 5.0 out of 5 stars
Real application for pr teaching
Reviewed in the United States on February 3, 2019 Verified Purchase
Hagley combines his institutional knowledge from years in the industry and work with aspiring pr students with a commitment to stay relevant to develop an excellent textbook resource, without all the useless textbook formalities. I will integrate these concepts into my lectures.
Jane Eyre McDonald 5.0 out of 5 stars
A proven guide to excel in public telations
Reviewed in the United States on February 19, 2019 Verified Purchase
Professor Hagley has written a thoughtful and comprehensive examination of the challenging field of public relations.
RGilliland 5.0 out of 5 stars
Hagley's advice is wonderful in enforcing what I try to instill my students
Reviewed in the United States on April 1, 2018 Verified Purchase
Hagley's advice is wonderful in enforcing what I try to instill in my students. He also has added insights about things that I will now bring to the classroom. I would highly recommend this purchase for any aspiring PR practitioner or any current educator.
