New Book Is A Gold Mine Of Insights Into The Public Relations Profession
Contact Information:
Tom Hagley, author
tomhagley@gmail.com
360 241-9942 cell
www.linkedin.com/in/tomhagleysr
www.tomhagley.com
PUBLIC RELATIONS PLAYBOOK
(Brush Prairie, Wash. March 3, 2021) – The newly released Public Relations Playbook is a gold mine of insights for professionals early in their careers, for students, interns and for veteran practitioners seeking thought-provoking challenges to traditional thinking in the profession. The book wastes no words addressing more than 80 areas of public relations with hundreds of reminders, clarifications, guidelines and suggestions for excelling in class and on the job.
The earlier edition, then titled Public Relations Student Playbook, was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates the best books in the world based on public mentions, recommendations, rating and sentiment. In a review on March 22, 2020, Tiffany Gallicano, Ph.D., Associate Professor, University of North Carolina Charlotte, Senior Associate Editor, Journal of Public Relations Education, wrote:
I taught public relations with the author at the University of Oregon, and I visited his office frequently for advice and mentorship. He has an incredible record in the industry, and his classes were highly popular. It is wonderful to see his timeless tips and guidance in this playbook. His writing is accessible, and the content is outstanding. I strongly recommend this book for public relations classes and for new professionals who do not have training in PR.
The new 2021 edition is expanded in scope and content not intended to be a stand-alone, comprehensive book about the profession, but a supplement or companion that fills gaps in textbooks, omissions in lectures, that probes glossed over practices, offers alternative views on providing services, describes strategies that work and tells why others don’t.
There’s no sequence of chapters to read because there is a mix of subjects with which the author had personal experiences. It responds to all the questions the author got from students in teaching more than 50 classes at one of the nation’s top research universities over 10 years in PR plans, writing and campaigns, from managing interns and professionals over 30 years as a corporate client of major PR agencies, as executive of a major agency providing services and as an independent PR consultant.
The book should be seen as a companion to keep close by when dealing with public relations matters, about a situation, an action, a difficult decision, a worrisome or burdensome challenge.
The playbook is divided into four parts: Part I, The public relations profession; Part II, Getting started in the public relations profession; Part III, Professor Candello interviews—a new feature of 12 magazine-style interviews conducted with the author by Elizabeth Candello, Ph.D., assistant professor at The Edward R. Murrow College of Communication, Washington State University; and Part IV, Tactics to excel in class and at work.
In the Foreword, Michael L. Turney, Ph.D., Northern Kentucky University Emeritus Professor of Communication and IABC Accredited Business Communicator wrote:
I think the Playbook would be tremendously valuable—perhaps even more valuable than it is for students—for young, working public relations professionals early in their careers. It’s a great, everyday reference loaded with hundreds of reminders, clarifications, guidelines, and suggestions for being more effective in doing their jobs. The Playbook is a wide-ranging, extremely useful and insightful book that I highly recommend.
Please see the menu at the top of the page for: Table of Contents, Foreword, Message to Faculty, Author.
Tom Hagley, author
tomhagley@gmail.com
360 241-9942 cell
www.linkedin.com/in/tomhagleysr
www.tomhagley.com
PUBLIC RELATIONS PLAYBOOK
(Brush Prairie, Wash. March 3, 2021) – The newly released Public Relations Playbook is a gold mine of insights for professionals early in their careers, for students, interns and for veteran practitioners seeking thought-provoking challenges to traditional thinking in the profession. The book wastes no words addressing more than 80 areas of public relations with hundreds of reminders, clarifications, guidelines and suggestions for excelling in class and on the job.
The earlier edition, then titled Public Relations Student Playbook, was selected by BookAuthority as one of the best new books in public relations to read in 2020. BookAuthority identifies and rates the best books in the world based on public mentions, recommendations, rating and sentiment. In a review on March 22, 2020, Tiffany Gallicano, Ph.D., Associate Professor, University of North Carolina Charlotte, Senior Associate Editor, Journal of Public Relations Education, wrote:
I taught public relations with the author at the University of Oregon, and I visited his office frequently for advice and mentorship. He has an incredible record in the industry, and his classes were highly popular. It is wonderful to see his timeless tips and guidance in this playbook. His writing is accessible, and the content is outstanding. I strongly recommend this book for public relations classes and for new professionals who do not have training in PR.
The new 2021 edition is expanded in scope and content not intended to be a stand-alone, comprehensive book about the profession, but a supplement or companion that fills gaps in textbooks, omissions in lectures, that probes glossed over practices, offers alternative views on providing services, describes strategies that work and tells why others don’t.
There’s no sequence of chapters to read because there is a mix of subjects with which the author had personal experiences. It responds to all the questions the author got from students in teaching more than 50 classes at one of the nation’s top research universities over 10 years in PR plans, writing and campaigns, from managing interns and professionals over 30 years as a corporate client of major PR agencies, as executive of a major agency providing services and as an independent PR consultant.
The book should be seen as a companion to keep close by when dealing with public relations matters, about a situation, an action, a difficult decision, a worrisome or burdensome challenge.
The playbook is divided into four parts: Part I, The public relations profession; Part II, Getting started in the public relations profession; Part III, Professor Candello interviews—a new feature of 12 magazine-style interviews conducted with the author by Elizabeth Candello, Ph.D., assistant professor at The Edward R. Murrow College of Communication, Washington State University; and Part IV, Tactics to excel in class and at work.
In the Foreword, Michael L. Turney, Ph.D., Northern Kentucky University Emeritus Professor of Communication and IABC Accredited Business Communicator wrote:
I think the Playbook would be tremendously valuable—perhaps even more valuable than it is for students—for young, working public relations professionals early in their careers. It’s a great, everyday reference loaded with hundreds of reminders, clarifications, guidelines, and suggestions for being more effective in doing their jobs. The Playbook is a wide-ranging, extremely useful and insightful book that I highly recommend.
Please see the menu at the top of the page for: Table of Contents, Foreword, Message to Faculty, Author.
