The Public Relations Playbook is an ideal course supplement for instructors teaching public relations. It is an invaluable compendium of professional tips and tactics that reinforces the important teaching points you are making in your classrooms. The book includes topics designed to spark discussion, introduce areas of study, tips to help students perform with enthusiasm in class, exercises that challenge students to test their skills and levels of knowledge in key areas of the profession, an idea generator for graduate study. The playbook will serve students as a desk reference throughout their careers. It is a perfect supplement to course curricula that will help enable students to excel in class and at work. The book could be given to students entering public relations, to those enrolled in an internship program, to members joining PRSSA chapters or student-run PR agencies and to graduates seeking to enter the profession.