Tom Hagley Sr
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PLAYBOOK INDEX

​Note: Page numbers in this index were entered manually because of technological limitations in the self-publishing production process. If page numbers do not match correctly in your copy of the Playbook, request a correct index to tip into your book: tomhagley@gmail.com.
 
Artificial intelligence and your future 157
Billing, PR plans   188
Budgets, PR plans   188
Career, making moves 170
Career, personal safety and selfcare   55
Career, success strategy 27
Character, shaping yours   81
Classes, excelling in PR   62
Client relations   195
Client, expectations of PR execs and consultants 482
Client, first meeting—before, during, after   477
Corporate social responsibility   395
Counsel executives on compassion   399
Counsel executives on corporate social responsibility 395
Counsel executives on cultural competence   399
Counsel executives on public interest   403
Counselor, becoming one   214
Crisis and risk communication, public outrage  371
Crisis communication plans, add a code of conduct 378
Crisis communication, extensive readiness review 355
Critical Path Method   249
Critiquing proposals in other areas of communication 351
Cyber trolls, test yourself for being manipulated   264
Cyber warfare, what you should know   271
Decorum, how it relates to PR   124
Education, public relations   429
Facts, mind changing   320
Federal incident commands, public relations   443
Files, search and seizure of yours 126
Frog Show, PR plan components   235
Fundraising, creating irresistible opportunities   453
Fundraising, recruiting and retaining donors 465
Fundraising, serious event planning   458
Government public relations 421
Grammar, test and refresh your use   327
Image, showing yours with purpose   121
Influencers, building online networks   285
Internship pay   71  
Internships   65
Issue management planning 139
Jargon, harmful to the profession   16
Job interview, tough questions   85
Job interviewing potential employers   88
Job interviews, AP style, testing your skill   93
Job interviews, getting hired   108
Job portfolios, creating   74  
Job searching during the pandemic   44
Measuring PR plans 181
Media strategist, becoming one   202
Media, being a smart news source  409
Media, going off the record, sage advice 415
Mis/Dis information 148
Moral agents, ghostwriters, professional communicators   295
News source, be a smart one   409
Nuggets of wisdom—more   485
Obstruction of justice, obeying the law   131
Off the record   415
Online community engagement   220
Outrage, avoiding it   371
Pitching public relations   19
PR plan components   231
PR plan diagram   255
PR plan, preparing to write   227
PR plans, budgets and billing   188
PR plans, measurable results   181
PR plans, present in teams   253
PR plans, present visually 249
PR plans, team member accountability   262
PR plans, why rejected and path forward   244
PR profession, as a choice   3
PR profession, challenges   6
PR profession, impediments to growth   11
Professor Candello Interview: An Introduction To Issue Management   139
Professor Candello Interview: Artificial Intelligence And Your Future   157
Professor Candello Interview: Be A Media Strategist   202
Professor Candello Interview: Become A PR Counselor   214
Professor Candello Interview: Become A Strategic Planner   175
Professor Candello Interview: Client Relations: The Lynchpin   195
Professor Candello Interview: Critical Look At Budgets And Billing   188
Professor Candello Interview: Evaluate With Measurable Results   181
Professor Candello Interview: Make Career Moves Count   170
Professor Candello Interview: Mis-information And Dis-information   148
Professor Candello Interview: Online Community Engagement   220
Professor Candello Interview: Writing—A Career Accelerator   209
Professor Candello Interviews 137
Progress Tracking Report   261, 484
Public relations defined   13
Public relations firm, selecting one   473
Public relations in education   429
Public relations in federal incident commands   443
Public relations in government   421
Public relations in sport marketing   435
Public relations plan components   231
Public relations plan, writing   227
Public Relations Playbook, message to faculty   490
Public Relations Playbook, one of the best new PR books to read   492
Public Relations, Writing Winning Proposals   494  
Recommendation letters   68
Research, a tactic to expedite   331
Resume   79
Risk and crisis communication, know the difference 371
Self-assess manipulation by trolls   264
Self-assess personal safety and selfcare   55
Self-assess success strategy 27
Self-assess your AP style knowledge   93
Self-assess your character   81
Self-assess your decorum   124
Self-assess your editing skills   344
Self-assess your grammar skills   327
Self-assess your image   121
Self-assess your writing skills   336, 290
Self-assess yourself as a moral agent   295
Self-assess yourself as a news source   409
Self-assess yourself as a PR team member   262
Speechwriting, beyond the basics   311
Spelling   118
Sport marketing, public relations   435
Strategic planner, becoming one 175
Teach or practice PR   24
Teaching PR, think now and benefit later   134
Team member accountability in PR planning   262
Team presentation of PR plans   253
Testimony, analyzing and writing to improve skills   336
Testimony, editing exercise to improve skills   344
Trust, an overlooked resource for building it   406
Volunteers, attracting, retaining   469
Writing for executives   382
Writing public relations plans   227
Writing testimony, analyzing and writing to improve skills 336
Writing Winning Proposals: PR Cases, 3rd Ed.   494
Writing, as a career accelerator   209
Writing, editing testimony to improve skills   344
Writing, facts, mind changing   320
Writing, grammar test to refresh your skill  327
Writing, improve in 16 ways   290
Writing, persuasive   298
Writing, test your organization   323
Writing, unlock “writer’s block”   304
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  • Home
  • WELCOME
  • Public Relations Playbook
  • Playbook Reviews
  • Playbook Table of Contents
  • Playbook Foreword
  • Playbook Message To Faculty
  • Playbook Author
  • PLAYBOOK INDEX
  • Playbook News Release
  • Writing Winning Proposals
  • Model Student Proposal
  • Idea Syllabus Writing Winning Proposals
  • PICTORIAL BIO
  • CONTACT
  • ELEMENTS