Plans & Proposals
The reason you should take a course using this book, Writing Winning Proposals: Public Relations Cases, is because all significant public relations spending is subject to approval by your employer or client and normally requires a written plan or proposal. Writing winning plans is an opportunity for new writers to raise the bar in PR by leading the industry in overcoming one of its greatest weaknesses. Plan writing is a weakness in PR for these reasons:
Writing Winning Proposals: Public Relations Cases, teaches how to write plans from the perspective of industries PR serves, giving business persons, for example, information they want, the way they want it, and in terms they can understand. The book teaches how to write plans and proposals with the potential to win approval.
Instructors: see a Syllabus Idea Template for teaching with this book https://www.linkedin.com/in/tomhagleysr/detail/recent-activity/shares/ and scroll down, or contact me for a free copy.