Writing Winning Proposals: Public Relations Cases, by Rebecca Gilliland and Tom Hagley, is:
- the only PR case textbook with specific rules for writing the components of a public relations proposal/plan.
- the only PR textbook written entirely from a client’s/employer’s perspective, explaining what clients and employers want in plans and the way they want it.
- the only PR case textbook with instruction shaped by student discourse in 21 upper-division university classes in Public Relations Plans.
- the only PR case book with actual screen play scripts so students can act out actual case events in the classroom.
- the only PR case book with actual case-related writing assignments.
- the only PR case textbook with materials instructors can use over time in developing lesson plans for courses in Introduction to PR, PR Writing, PR Plans, and PR Campaigns.
- one that gives instructors and students a broad range of choices of diverse cases to study in community, media, employee, government relations; crisis, risk, corporate, emergency service and social media communication; and sports, arts, green and celebrity promotional event planning.
- written to motivate students to enjoy working in teams to develop PR plans and proposals to solve some of today’s recurring cases that students are most likely to encounter as they enter the profession.
- the only PR case textbook that brings to academe precisely what executive managers want from public relations practitioners.
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