Would you like to motivate your students to strive for creativity in their work? Do they have confidence in their creative abilities? Would they like to be seen as creative problem solvers? To get a grasp on this important area, ask students to write a 150-word essay under the title, "I am creative." Make their papers the focus of a class discussion on creativity, then ask students to read beginning on Page 111 in Writing Winning Proposals PR Cases the article by Dr. Deborah Morrison titled, "You Can Learn To Be The Idea Person." Then explain how structure frees up time and energy to think and write creatively and ask students to read Creativity In Public Relations Planning beginning on Page 116. They will see how every component of a public relations plan invites creative thinking. For example, can you describe the role of creativity in the development of a goal?
Welcome to Tom Hagley's Book Site
Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at http://www.universityreaders.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.