What is it like to be a public information officer in a situation literally under fire? In Case Two beginning on Page 25 in Writing Winning Proposals PR Cases, students take turns reading reports as news broadcasters to feel vicariously the urgency of communicating in a rapidly developing situation threatening life and property. The case gives students insight into a seldom considered career area shown by this experience with C.J. Norvell, public information officer for the federal Southeast Interagency Incident Command. The case is described by the author who became a victim of the Black Crater Wildfire in Central Oregon.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.