A well known business principle is that it takes money to make money. Why shouldn't this principle be acceptable for nonprofit organizations? In the case of the Uncharitable Bloggers beginning on Page 205 of Writing Winning Proposals PR Cases, a dialogue over this issue among area bloggers stands to undermine a fundraising event, "Run For The Little Ones," organized by The Society For Little Children. The purpose of this case, based on actual events, is to provide students an experience in developing a plan for working with the new media in addressing a public relations problem.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.