Among the nuggets of wisdom in Writing Winning Proposals PR Cases is guidance in how to work with an executive manager to establish a vision within an organization. In Chapter 2, Meeting the Challenges of the Planning Environment, there is a discussion beginning with paragraph five on Page 20 that provides step-by-step guidance in how to work with an executive manager to develop and win support of a vision in an organization. Also, beginning on Page 23 under Plan Developer, there is a discussion about the importance for a practitioner to be both a tactician an a strategist.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.