The case of the International Art Exhibit Promotion in Writing Winning Proposals PR Cases is an example of how nuggets of wisdom are interwoven throughout the text. One of the requirements in this case is to plan to recruit 1500 volunteers to setup and operate the exhibit for several months. This case, like others, is accompanied by a useful article, "Start A Recruitment Epidemic" on Page 239. Included in the article are incentives that motivate people to volunteer their time and energy for a good cause. Such useful and instructive articles appear with each case throughout the text.