Weaknesses of the public relations profession and how to eliminate them is the focus of Chapter Three, Writing and Leading with Integrity beginning on Page 41 in Writing Winning Proposals PR Cases. In this chapter, students must grapple with the regulatory, moral and social factors facing a company, a public relations consultant and government agencies in a case of looming disasters. Students also learn that in situations involving risk to health and safety a red flag must go up warning public relations professionals to heed the requirements for communicating risk, as explained on Pages 254 and 255, or unwittingly incite public outrage.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.