Do you know of a situation where a public relations practitioner planned an event and the outcome left no result because the event had no objective? For example, an open house is planned and the result is attendees left with no message, just nice impressions. In Chapter Four of Writing Winning Proposals PR Cases, beginning on Page 55, students learn about accountability in the planning process. Important points of accountability in event planning are illustrated in a breakfast conversation between two retired executive managers acted out by students in a role play titled, Getting Nothing for Something. In a sidebar hidden on Page 61 is a special way students can learn about accountability—planning special events as an intern in the White House.
Welcome to Tom Hagley's Book Site
Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at http://www.universityreaders.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.