Chapter Seven, beginning on Page 205 of Writing Winning Proposals PR Cases, is a gateway to 14 more challenging cases. There are many ways for instructors to turn cases into lesson points. One is to have students write a complete public relations plan for each of a number of selected cases. Work can be done in teams and augmented by seven writing assignments related to each case. Another way is to assign a different case for every two-hour class period. Or, perhaps, a different case each week. Instead of developing complete plans, student teams might discuss case solutions in general terms and submit in writing at the end of each class a plan summary along with key activities. To ensure that every student is learning the components of a plan it would be advisable to assign the exercises related to plan components in Chapter Six.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.