Chapter Seven, beginning on Page 205 of Writing Winning Proposals PR Cases, is a gateway to 14 more challenging cases. There are many ways for instructors to turn cases into lesson points. One is to have students write a complete public relations plan for each of a number of selected cases. Work can be done in teams and augmented by seven writing assignments related to each case. Another way is to assign a different case for every two-hour class period. Or, perhaps, a different case each week. Instead of developing complete plans, student teams might discuss case solutions in general terms and submit in writing at the end of each class a plan summary along with key activities. To ensure that every student is learning the components of a plan it would be advisable to assign the exercises related to plan components in Chapter Six.