What students find interesting about the case of the Contaminated Lagoon beginning on Page 213 of Writing Winning Proposals PR Cases is that while names and places are fictitious the case is an actual event and the PR assistant in the role play who handled the case so professionally was a student intern from the Grady College of Journalism and Communication at the University of Georgia. She said, "I had no idea what was in store for me. When I was asked to travel to gather information for a hazardous waste project, I was excited. When I was told I'd be going alone, I was concerned. When I was told how soon I needed to be at the site I was terrified! I knew nothing about PCBs other than they were bad for the environment. The word carcinogen came to mind. I did not know anything about hazardous waste removal either. I researched what I could in a short time, and off I went to the airport." The rest of the story unfolds in the case role play.
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Raising the bar in public relations
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2nd Edition
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
Writing Winning Proposals
"Writing by the rules creates winning proposals and helps raise the bar in public relations," Tom Hagley, senior instructor of public relations, University of Oregon School of Journalism and Communication.
Contact: thagley@tomhagley.com
© 2009 Tom Hagley. All Rights Reserved.