Welcome to Tom Hagley's Book Site

Writing Winning Proposals PR Cases encourages students to seek a definition of public relations that is meaningful to them. According to existing studies there are more than 400 definitions of public relations in use today. Can you define public relations in two words? Other professions are easily defined in two words: doctors practice medicine; lawyers practice law; journalists report news; accountants keep records. The author describes his quest for a definition after 30 years of professional practice and explains how he concluded that public relations practitioners influence behavior. In Chapter One, Understanding Why Planning Is Important, and How It Relates to Public Relations, beginning on Page 9, the author maintains that to fully appreciate how planning relates to public relations, it is necessary first to know precisely what public relations is and what can be expected of its practice. Thus, the discussion topic, What exactly is public relations? And,  What are three reasons why planning is important in public relations? The importance of planning, then is illustrated in Case One Community Relations, titled "Mysterious Sound In Deschambault," beginning on Page 13.