Welcome to Tom Hagley's Book Site

What better way could there be to introduce a serious set of rules for writing the 10 components of a public relations plan, than by telling a whimsical story about "A Plan to Influence the Behavior of a Frog"  The frog then becomes an icon always appearing with the rules as a reminder to keep the components simple and understandable. Everyone in the profession seems to have their own idea of how to write goals, objectives and strategies. Yet, when plans are written, even submitted in competitions, the terms end up used interchangeably, vague and usually without purpose. The author of Writing Winning Proposals PR Cases takes one of the boldest moves in the profession to define the 10 components of a public relations plan and to provide specific rules for writing each one.  Writing plans by the rules makes plans so completely understandable to plan reviewers that the author knows from experience that once the definitions and rules are accepted and practiced that a PR professional will never be satisfied with writing a plan any other way. This chapter is the heart of the text. It is at the center of what makes this text a desk reference for professionals. Students who write plans by the rules for each case in the text are on their way to distinguishing themselves even from seasoned practitioners. To give students an opportunity to study professional plans with the use of critique forms , the text includes five Silver Anvil winning campaign summaries. Also included are worksheet templates for developing public relations plans. Hidden in this chapter is a feature that clients of plan writers would love to have, and that is the Progress Tracking Report shown on Page 194. With the use of this report, clients get an up-to-the-minute status report on plans with easy-to-read color codes indicating whether key activities are on or behind schedule, on or off target, and on or over budget.