|
Endorsements...
"Students who follow
the detailed formula provided in this text will certainly come away
knowing how to write a winning public relations plan. It is
supplemented by a rich array of examples and engaging real-world
exercises that bring the guidance to life."
Christopher (Chris) Veronda
Manager, Communications & Public Affairs
Global Manufacturing & Logistics
Eastman Kodak Company
Past Chair and Senior Judge, Silver Anvil Awards Program,
Public Relations Society of America
“Through his masterful
teaching, Tom Hagley has been bringing his years of ‘real world’ public
relations experience into the classroom for students fortunate to have
him as their professor. With the publication of his Writing
Winning Proposals, Hagley's expertise will benefit thousands of
students beyond his classrooms as well as professionals wanting to
sharpen their skills.”
Lynne M. Sallot,
Ph.D., APR, Fellow PRSA
Associate
Professor
Grady
College of Journalism and Mass Communication
University of Georgia
"Tom Hagley provides a tremendous foundation for
future public relations practitioners by focusing campaign planning on
the goals of the client organization. He does a superb job of linking
public relations practice to the interests of CEOs and others trained
in management and marketing."
Jim Van Leuven, Ph.D.,
APR
Professor
and Endowed Chair in Public Relations
University of Oregon
School of Journalism and Communication
“I highly recommend this book… Tom Hagley is
reaching out. . . to campuses around the country to new generations of
writers who will learn to practice the [public relations] profession
with a new paradigm of precision that judges of the profession’s
prestigious competitions will applaud and that clients and employers
will welcome with respect.”
Glen T.
Cameron, Ph.D.
Maxine Wilson
Gregory Chair in Journalism Research
University of Missouri School of Journalism
“Whether you are a seasoned PR professional, or just starting out, this
book provides valuable insights that teach and refresh the essential
planning skills.”
Erin Holland
Executive Vice President
General Manager Portland Office
Edelman Worldwide
"Instead of focusing on antiquated and irrelevant industry history or
arcane and useless theory, professor Hagley has chosen to tackle one of
the most important and misunderstood topics in public relations.
"This book should be required reading for students and veteran
practitioners alike.
"Ask 10 practitioners from 10 different agencies their definition of a
goal, objective and strategy -- the fundamental components of a PR plan
-- and you are likely to get 10 different answers. Writing
Winning Proposals provides a great framework for consistency that
should be a great benefit to any aspiring public relations
professional."
Dean Rodgers
Senior Vice President/General Manager
Weber Shandwick Worldwide
Comments from students:
“This book is both informative and fun, not your typical textbook.”
–Student Leslie Irving
“The variety of cases…kept our class excited throughout the entire
term.”
–Student Joe Boyd
"Writing Winning Proposals" is an excellent book. It will be a PR
resource for years to come..."
–Student Rosalie Duryee
"This book made me feel like I could produce professional-level work
because I always had the reviewer of the plan in mind."
–Student Eileen Hansen
"The diversity of cases, dynamics of group projects and real-world
public relations scenarios have prepared me for my career above and
beyond any other PR class I have taken."
–Student Kassi Sande
"This book gave me the knowledge and confidence to succeed in the
workforce. For me, this book and my new found confidence are priceless."
–Student Jessica Nail
|
