Writing Winning Proposals PR Cases provides rules for writing a PR plan— a goal, objectives, strategies, tactics—and timeless, actual PR cases for practice in writing plans and proposals.
The rules are so client oriented and logical that once followed, a client seeing the results would not accept a plan written any other way, and a PR writer would feel totally uncomfortable trying to write a plan that didn't speak so directly to the interests of an employer or client.
Judge for yourself. Would you like to see the rules for writing the 10 components of a public relations plan/proposal?
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