Features
Writing Winning Proposals teaches
students and veteran practitioners how to write with clarity,
credibility, and precision to create public relations plans designed to
win approval and be successful.
The book shows students how to develop effective public relations
plans and allows them to apply their skills in 10 diverse, real-world
cases. Information is presented from the perspective of those who
review public relations plans, so it shows specifically what plan
reviewers want to see in a plan and how they want the information
presented.
- Provides 10 real-world cases and asks students
to write public relations proposals that solve a problem, meet a
challenge, or seize an opportunity in the case, helping students apply
their knowledge in realistic situations.
- Presents cases interactively with classroom
role-plays, contracts, client interview notes, meeting transcripts and
other examples, helping students engage with cases in the same ways as
real-life practitioners.
- Offers a new paradigm of precision for writing
public relations plans that are designed to win approval, helping
students achieve a level of clarity and credibility seldom found in
public relations plans.
- Instructs from the perspective of those who
review public relations plans, helping students write plans that are
more likely to be approved.
- Promotes plan development by student teams,
encouraging teamwork skills that students can take to internships and
jobs.
- Gives students the opportunity to develop a
portfolio of plans and other writing assignments that provides tangible
evidence of their achievements and can be used to advance their careers
after finishing the course.
- Includes, in the Instructor’s Manual, model
student plans for 10 cases, 70 model case-related writing assignments,
lesson points for each case and a system that structures and expedites
grading of plans and individual writing assignments, providing a wealth
of support and guidance for the instructor.
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