Whether you are a college or university professor/instructor or professional PR practitioner, you know that one of the greatest weaknesses in the profession is writing PR plans. The core chapter (available free) in Writing Winning Proposals PR Cases describes in detail how to write plans that have great potential to win approval. Most plans meet with the comment, "Well you have some good ideas, but I don't think we're ready to do that right now." And only a few out of hundreds qualify each year for awards in professional competition. The problem is that everyone thinks they know how to write a plan and everyone has his or her own way of defining the components of a plan. The result is chaos within the profession and confusion in the minds of plan reviewers (e.g. "I thought you said that was an objective, not a goal." )
The instruction in this text rises above the profession's differences and shows what plan reviewers want in a plan and how they want to have information presented. In the text, I take the bold step of defining specifically how to write each of the 10 components of a PR plan in terms that are perfectly understandable to plan reviewers. The instruction is loaded with examples and the text is replete with requirements to develop plans for timeless, actual cases to be dramatized in class with role plays and a full range of real world exercises and writing assignments.
The text was described by one professor as "a treasure chest of sage instruction and invaluable teaching aids." This site was modified to enable you to explore many facets of the only PR text of its kind.
The core chapter with rules for writing plans is available FREE at https://titles.cognella.com/writing-winning-proposals-9781934269961.html Select Sneak Preview.