Public Relations Profession: Thinking about it?

If you are thinking about going into the public relations profession, here is some straight talk to consider. The profession can be fun, but requires practitioners to work hard analyzing  situations,  developing communication strategies and measuring results. The profession offers many diverse areas of work and work schedules. For those who choose to climb the ladder toward the top of the profession, responsibilities increase with every step and so does exposure to a higher personal, public profile within and outside an organization.  But taking the risk can be exciting and rewarding. In addition to the work of the profession there are inherent challenges practitioners face. For an honest look at the not-talked-enough-about weaknesses of the profession and how they can be addressed, take this link: Public Relations Profession