Here is a list of features in the text of possible interest to professionals:
1. Rules for writing the 10 components of a public relations plan or proposal
2. Public relations and strategic communication defined
3. Characteristics of a service-driven public relations firm
4. Practitioner: strategist and/or tactician
5. Public information emergency: points of importance
6. IPR Guidelines: Measuring The Effectiveness Of PR Programs And Activities
7. Public Relations Planning Process
8. "You Can Learn To Be The Idea Person"
9. Creativity In Public Relations Planning
10. Model student public relations plan
11. Progress Tracking Report
12. Factors to Consider in Communicating Strategically
13. Commonly Known Facts About Persuasion
14. List of Communication Tools
15. Charitable Decision-Making Made Easier And Mutually Beneficial
16. Community Relations Can Facilitate Corporate Growth
17. Start A Recruitment Epidemic: How to Attract and Retain Volunteers
18. Thoughts About Working With The News Media
19. Thoughts About Working With Government
20. Thoughts About Effective Communication Among Individuals
21. Thoughts About Communicating Matters Of Risk
22. What is a media strategist?
23. Introduction to Motorsport (IndyCar Racing)
24. CRISIS: By The Rule Of Advanced Engagement
25. Barriers to crisis planning
26. Create a Crisis Code Of Conduct
27. Crisis Leadership Principles
28. Crisis Management Principles
29. Crisis Communication Principles
30. Know What Reporters Want
31. Crisis Media Relations Principles
32. Does Every Chief Executive Officer Have A Ghostwriter?
33. CEOs Must Be Visible Leaders
34. DOWNSIZE: Focus On People
35. Work With Journalist and Make CEO Profiles Soar
36. MARKETING COMMUNICATION: Keep It Simple