This book contains real world public relations cases, more than half of them with role plays that bring actual situations right into the classroom. The book also contains 87 writing assignments related to the cases.
Raising the bar in public relations
The 2nd edition of my book was published in August 2009 and is available at www.cognella.com/titles/hagley/
This book contains real world public relations cases, more than half of them with role plays that bring actual situations right into the classroom. The book also contains 87 writing assignments related to the cases.