Goal
The goal for Writing Winning
Proposals is to be the leading authority for developing public
relations
plans. Writing and presenting winning proposals continues to be one of
the profession's major challenges. A public relations plan should be
viewed as a mutual agreement between practitioner and client with the
clarity of a business contract. Writing Winning Proposals
strives to
eliminate ambiguity in public relations plans by establishing rules for
developing 10 components of a public relations plan.
Problem
The current focus of the public relations
profession on evaluation and measurement of
results is just symptomatic of the gap that clients and employers often
find between what is perceived to be promised by practitioners and what
is delivered. The gap is created by public relations plans that begin
with a purpose, then trek along an ambiguous route of activities,
strategies, goals and objectives and somehow gather results that
manage to relate to a plan's initial purpose.
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Available August 19, 2005.
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