Contents
Writing Winning Proposals is
organized in three major sections. The first has instructions on how to
write the 10 components of a public relations plan. The second section
has 10 challenging real-world cases requiring public relations actions
and 70 related writing assignments. The third section has dozens of
samples of professional public relations writing.
- Foreword, by Glen T. Cameron, Ph.D.
- Introduction
- Understanding Why Planning is Important and How
it Relates to Public Relations
- Meeting the Challenges of the Planning
Environment
- Writing and Leading With Integrity
- Beginning the Planning Process With
Accountability
- Learning the Components of a Public Relations
Plan and Rules for Writing Them; Model Student Plan
- Applying Public Relations Planning to Ten Real
World Cases, Each With Seven Different Writing Assignments
- Samples of Effective Public Relations Writing
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